Up Close and Personal with Nick

From guiding the boardroom to sweating the small stuff on the tools, Nick is a master in his domain. 🙌 Nothing could embody the spirit of business-meets-tech than he. Just don’t ask him to choose where to go for lunch (hint: you’ll be waiting a while). 🤭

Why did you start Upgrowth?

When Steve and I founded the business, we saw the opportunity for businesses to achieve much more effective outcomes by bringing the digital delivery team into the experience design process, and the experience design team into the digital delivery process. To much opportunity is wasted when separate teams perform the ‘understanding’ and the ‘doing’ of digital initiatives. Bringing the end-to-end team together allows the right compromises and decisions to be made, balancing customer needs, business value and technical costs.

Describe Upgrowth in one word.


What is/are the things you are passionate about?

Its mind blowing to me that we’re pretty much living in the future now. There are things in our everyday lives that are beyond science fiction of just a few decades ago. I’m really passionate about the opportunities that the rapid change in technology have brought to us — how do we leverage them to make our world a better place.

Tell us something about yourself that will surprise us.

I’ve travelled to 49 countries, which is a quarter of the world.

What is your favourite quote?

“Do. Or do not. There is no try.” — Yoda

What is your favourite drink?

Toss up between a margarita and a bloody mary. 🍸/🍹