LJ Hooker

Creating a new digital business platform for the real estate industry.

LJ Hooker engaged us to create a lower tier digital model to defend their existing business and increase market share of the significantly fragmented industry.

Services

Research & user interviews

User journey & emptahy mapping

Prototyping

Design

User testing

Web application development

Technologies

Java

Angular JS

Google App Engine

Product Lifecycle

● Problem

● Solution

● Problem-Solution-Fit

◌ Product-Market-Fit

◌ Scale

Anthony Antonini GM of VMX talks about engaging Upgrowth to deliver a new real estate offering.

Problem

LJ Hooker recognised they were facing disruption. Hybrid agencies and startups offering low cost models were poised to enter the Australian real estate market.

Discovery

We used qualitative research methods to explore what buyers, sellers and agents really wanted from a hybrid real estate agency. This grew to include platform staff as well (customer service, photographers, stylists, marketing & conveyancers). We then designed, developed, and tested a series of prototypes with increasing levels of fidelity.

Solution

With a tight timeline of 3 1/2 months, we designed and built a new digital-led business model and platform introducing new services and pricing.

We built a complex, multi-party platform for sellers, buyers and agents that augmented the multi-channel process we had designed across responsive apps, stylist reports, listings, open homes, offers and sales.

“Working with the Upgrowth guys…The way they collaborated with our internal teams made sure that when the project was brought back into the business…that process was very smooth.”

Andy Antonini, COO VMX property

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