.jpeg)
Prototyping a bold new direction for Tourism Australia’s portal.
In partnership with service design agency Neoteny, we built a working prototype of a potential new version for Tourism Australia.
Services
User testing and validation
Prototype application development
Technologies
Google Cloud
Google App Engine
React JS
Product Lifecycle
● Problem
● Solution
◌ Problem-Solution-Fit
◌ Product-Market-Fit
◌ Scale
Problem
Neoteny had spent eight months doing user research on visitors to Australia, including user interviews in eight countries, and had come up with highly fidelity designs for Tourism Australia.
Neo needed to test a working prototype to help validate their research and designs, we were engaged to build out this prototype and help Neo test the solution.
Solution
We produced 32 working iterations of the design on two form factors to enable Neoteny to test their concepts with the tourist audience in focused testing sessions and intercept tests at Australian tourism landmarks.
.jpeg)
Next up: SAI Global
See how we launched a new digital conveyancing platform, providing the first end-to-end solution for case management.
.svg){kind=icon}