Iceridge: The platform Australia's conveyancers had been waiting for

A desktop screen showing main dashboard page

CLIENT: SAI Global
PRODUCT: Iceridge
ENGAGEMENT: Signal Sprint + 8 Month Delivery

Property transactions are among the most consequential events in a person's life. For the conveyancers managing them, they are also among the most operationally demanding. Every matter involves multiple stakeholders, strict compliance timelines and a paper trail that can stretch across months. Managing one well is straightforward. Managing dozens simultaneously, in systems that weren't designed for the task, is where most platforms fail.

SAI Global had an established customer base in the Australian conveyancing market and a mandate to modernise. What they needed before committing to build anything was clarity on what to build, for whom and whether the business case was real.

What We Did

Research
Strategy
Design
Development
Data
Testing

The opportunity

An outdated platform and a government mandate for e-settlement meant SAI Global were facing increasing pressure to provide their customer base with relevant tools. Meanwhile, their competitors edged ahead on newer technology and fresher offerings.

The solution

To establish a digital-first case management system for the industry, we created a suite of tools and integrated them with all the services that customers needed which were previously unavailable on a single platform.  

We adhered to a rhythm that aligned with our methodology of continuous delivery, while also enabling SAI Global's internal team to establish their own production release schedule.

Various UI elements that were used in the final delivery

Signal: Four weeks to a clear first move

Upgrowth began with a four-week Signal Sprint. We engaged multiple tiers of the business: executive stakeholders setting the commercial direction, operations teams with the platform constraints, and PEXA, whose electronic settlement infrastructure underpins every property transaction in the country. Most critically, we spoke directly with practising conveyancers, lawyers and industry professionals about their actual daily workflow.

The pattern was consistent. Conveyancers weren't lacking information. They were lacking a single place to manage it. Matter progress, settlement timelines, compliance checkpoints and client communications were tracked across disconnected systems, compounding as matter volume grew.

By the end of the Sprint, Upgrowth had validated the opportunity, mapped the competitive landscape and delivered a working prototype. SAI Global had the evidence to make a confident decision to build.

Shape and Build: From prototype to production

The Shape phase translated the validated opportunity into a defined product. Strategy, design, data, engineering and risk worked from a shared definition, with architecture, operating model, governance and human oversight designed together before build began.

The Build phase delivered Iceridge as a production-grade case management platform for Australian conveyancers. Built for real-world complexity, not demo conditions. Integrated directly with PEXA and the services conveyancers depended on daily. The team focused on New South Wales first, validated it with live users in a structured alpha trial, then extended to Victoria.

Alongside the product, Upgrowth built an extensive design system so SAI Global's internal team could maintain and evolve Iceridge independently from day one.

The outcome

Iceridge launched as the first purpose-built case management platform for Australian conveyancers, consolidating a fragmented workflow into a single, integrated interface.

From a four-week Signal Sprint to a production-ready platform in under ten months. Every decision grounded in evidence gathered before a single line of code was written.