Making private car sales safer for CommBank customers
Together with Vyro Automotive and Commonwealth Bank, Upgrowth worked as VEME’s product delivery partner to bring private sales and test drives to Cars for CommBank, so CommBank customers can buy and sell cars privately with more confidence.
The challenge: opening Cars for CommBank to private sellers
Cars for CommBank previously listed vehicles from dealers only. CommBank wanted to open the platform to private sellers without passing on the risks that come with selling a car to a stranger.
Those risks are real for both sides. Sellers need to know who they're dealing with, and that the money will actually arrive. Buyers need confidence that the car is what it claims to be, that the seller owns it, and that there's no finance owing on it.
VEME was designed to remove those risks for both parties.
The solution: two connected platforms under one brand
Private sales on Cars for CommBank run on two platforms that work together as one experience.
- Vyro Automotive powers the listings, search and discovery on the Cars for CommBank marketplace.
- VEME provides identity verification, vehicle checks, secure payments and handover.
Our job was to design and build the VEME side of the experience, integrate it cleanly with Vyro's marketplace on Cars for CommBank, and add a new test drive capability.
We focused on shipping a practical core experience quickly, then kept improving it as the build progressed. The result is one connected journey from the first enquiry through to handover.
Private car sales in the Cars for CommBank marketplace
We designed the VEME experience to sit inside the Cars for CommBank marketplace, so private sellers can list their cars alongside dealer stock. Vyro handles listings and discovery. VEME verifies the buyer and the seller, checks the vehicle's registration and Personal Property Securities Register (PPSR) record, and manages the payment through to handover.
- More choice for CommBank customers. Opening the platform to private sellers gives customers far more choice, without the bank taking on the risks of an unmanaged private sale.
- One sign-in across two platforms. Customers log in once and move between Cars for CommBank, Vyro and VEME without creating a new account. Their details carry across automatically, and each handover happens at a natural point in the sale, from listing a car to accepting an offer.
Verified test drives for private car sales
Test drives were a new capability for VEME, and we added them to the private sale journey on Cars for CommBank. Buyers can book a time and place with a verified seller in a few steps, and every booking comes with guidance on staying safe.
- Only verified people and vehicles. Test drives are available only from verified sellers with verified vehicles, so buyers know who they're meeting and that the car is legitimate before they leave home.
- Safety guidance with every booking. Sellers get practical advice on choosing a safe time and a public place. Before confirming, buyers agree to safety commitments, such as holding a valid driver's licence, agreeing on a route and meeting in a safe, well-lit place. CommBank can offer private test drives knowing customers have been prepared.
The outcome: verified private car sales for CommBank customers
Cars for CommBank now offers private listings alongside dealer stock, giving CommBank customers far more choice. Because every buyer, seller and vehicle in a private sale is verified through VEME, the bank can offer private sales and test drives with confidence.
VEME now features prominently on the main Cars for CommBank page, putting verified private car sales in front of a much larger audience. Read more about how we built VEME in our VEME partnership story.
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