WORK / VEME
Reshaping Australia's used car market with VEME
Upgrowth served as VEME's full product and technology partner, from initial strategy through to national launch, delivering the brand, UX, engineering, and integrations as a single aligned team.
Building a trusted way to buy and sell cars privately. Buyers and sellers are verified, vehicles are checked and payment is held securely, all in one digital journey from listing to handover.
VEME was a platform that the automotive industry had never seen before. We built VEME’s brand from the ground up: shaping their positioning, name, visual identity, initial marketing website and prototype.
Bringing private car sales into the Cars for CommBank Marketplace. Private sellers can list their vehicles alongside dealer stock, and buyers can book a test drive with a verified seller in a few steps.
The partnership
Strategy, design and engineering in one team
The partnership brings VEME’s vision for safer private car sales together with Upgrowth’s strategy, design and engineering capability. We worked across six disciplines, from shaping the product and designing the experience through to building the customer and operations platforms.
An evolving product partnership
VEME launched nationally and has kept evolving since. Our work together has extended from the core buy and sell journey into new capabilities, including private sales and verified test drives inside the Cars for CommBank Marketplace. Each new capability builds on the same customer and operations platforms.
Turning a high-risk transaction into a trusted experience
Private car sales used to mean dealing with strangers, payment risk and paperwork. Upgrowth helped VEME bring identity checks, vehicle compliance, secure payment and ownership transfer into one digital journey. Australians can now buy and sell used cars privately with the confidence they’d expect from a licensed dealership.
Want to build a partnership with experts in research, strategy, design & development?
Reach out to see how we can help you deliver your next project.
