WORK / croperation / brand and website

Building a brand that grows with Croperation beyond cotton.

Croperation logo over an aerial view of crop fields
Croperation logo
Croperation is a cloud platform that helps agricultural commodity merchants and traders manage contracts, stock, logistics and risk in one place.

Croperation started in cotton, and its old logo, a simple cotton bud, reflected that. The platform now covers more commodities, like grains, so it needed a new brand that could represent the wider agricultural industry it serves.

Deliverables included a new visual identity, a refreshed marketing website, and a set of product images and brand assets for use across the website and pitch decks.

What We Did

Branding
Website Design
Product Imagery

Website

visit website
Croperation app icon in the new brand
Two people walking beside a grain silo on a farm
Croperation brand guidelines pages covering typography and photography
Croperation pitch deck slide in the new brand

Refreshing the website to reflect the industry and its people.

The old website was a simple white site with outdated product images. The refreshed site puts the industry and the people working in it front and centre, with imagery and layouts that merchants and traders will recognise from their own work. It shows visitors straight away that Croperation understands their business.

Croperation website homepage on a tablet
Croperation website pages on desktop and mobile

Showcasing features that stay relevant as the product changes.

We designed the product images as reusable assets for the website, pitch decks and other marketing. The platform keeps changing, so we based the images on UI components that show its key features instead of full screenshots, which date quickly. The components can be combined into new layouts, so the images stay current as the product develops.

Croperation UI components for creating contracts and managing stock
Croperation futures and position summary UI components
Croperation inventory UI component over a cotton field
Croperation contract UI component with delivery and shipping details

Want to build a new brand like Croperation?

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More from our Croperation partnership

Croperation research journey map over an aerial view of cotton bales
Research and Strategy

A multiphase, industry-wide research and strategy programme mapping the entire cotton production landscape including the systems, the processes and the people.

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Croperation platform dashboards shown on two tablets
Product Design and Development

Turning the research into a working platform. We designed the experience and the design system, set the solution architecture, and built the product with Croperation, then kept adding capability as the business grew.

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Croperation futures trade table and risk gauge over cotton fields
Trade & Risk

Making complex commodity positions easier to understand. Traders and finance teams see contracts, pricing, commitments and exposure together, so they know what has been bought, sold and remains open.

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