Three products, one connected platform
Creating a trusted view of physical inventory. Operations and warehouse teams can receive, store and allocate stock, with a clear record of who changed a record and why.
Making complex commodity positions easier to understand. Traders and finance teams see contracts, pricing, commitments and exposure together, so they know what has been bought, sold and remains open.
Connecting commercial commitments with physical delivery. Task-focused workflows help logistics teams plan and complete movements, and each delivery is linked back to the contract it fulfils.
The partnership
Strategy, design and engineering in one team
The partnership brings Croperation’s commodity expertise together with Upgrowth’s strategy, design and engineering capability. We work across the whole product lifecycle, from customer research and service design through to the design system, solution architecture and ongoing delivery.
An evolving product partnership
Enterprise products keep changing as customers, markets and operating models change. Upgrowth works with Croperation across the whole product lifecycle. Together we bring Croperation's commodity expertise and Upgrowth's strategy, design and engineering capability to turning new opportunities into validated, deliverable product capabilities.
Turning industry complexity into product advantage
Upgrowth's role spans the whole journey, from understanding the industry and shaping the product model to designing the experience and continuing to deliver the platform. Teams across the commodity lifecycle now share one connected way to manage inventory, run logistics and understand their commercial position.
See how Croperation shaped the cotton industry
See how we delivered Croperation
A multiphase, industry-wide research and strategy programme mapping the entire cotton production landscape including the systems, the processes and the people.
Turning the research into a working platform. We designed the experience and the design system, set the solution architecture, and built the product with Croperation, then kept adding capability as the business grew.
Refreshing Croperation's brand to cater to the wider agricultural industry that it serves.
Croperation partnership FAQs
What is Croperation?
Croperation is an Australian commodity trade and risk management (CTRM) platform for agricultural commodities, starting with cotton. It brings inventory, logistics, and trade and risk together in one connected cloud platform, so commercial decisions and physical delivery stay linked.
What is a CTRM platform?
A commodity trade and risk management (CTRM) platform manages the full life of a commodity trade, from purchasing and inventory to sales, logistics, positions and risk. Croperation is a CTRM platform built for agricultural commodities, starting with cotton.
What has Upgrowth built for Croperation?
Upgrowth is Croperation’s product and technology partner. The work began with 18 months of research into the cotton industry, then Upgrowth designed and built three connected products: Inventory Management, Trade & Risk, and Logistics. Upgrowth also refreshed Croperation’s brand and website.
Which commodities does Croperation support?
Croperation started with cotton and now covers more agricultural commodities, such as grains.
Turn your complex operating environment into a connected product
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